Try your numbers
What this calculator does
Test a selling price using either a target gross margin or a markup on unit cost. Margin and markup are different percentages, so choose the measure you intend to use.
What Should I Charge?
Test a selling price using either target gross margin or markup.
Your numbers
Margin is gross profit as a percentage of selling price.
Your result
Enter unit cost and a target percentage to test a price.
These are estimates based on your numbers. Real costs and results may be different.
What to enter
- Complete variable cost for one sale
- Target margin or markup percentage
- A realistic comparison price for the customer
What to do next
- Compare the calculated price with customer alternatives
- Confirm contribution can support fixed costs
- Treat the first price as a test, not a guarantee